Windy Peak Vintage assists its customers in creating a thoughtful and intentional lifestyle through the support of small artists, makers, and sustainable practices. We approached the rebrand of Windy Peak Vintage with the goal of creating an identity that clearly speaks to her ideal target audience while also conveying a sense of inspiration, nostalgia, and whimsy. The Windy Peak Vintage Brand Identity offers customers a glimpse into what the brand as a whole has to offer; thoughtful and curated products, slow-intentional living, and inspiration and beauty. The hand-drawn, sans serif font and illustrations create a romantic and vintage, yet modern and friendly feeling.